The xx - I See You

I See You is marked by a tonal shift to something close to pure, crisp pop structure, adorned by unusual crescendos that echo a dextrous DJ inching their dancer toward climax without ever quite lifting the house lights. Its lyric sheet moves from the danger and hopelessness of love to its deliciousness and rapture; a move into a more outward looking proposition. I See You is recognizably still The xx but is now powered by the voluble ambition of its three perfect counterweights to one another starting to not just realize but harness their full potential. You might even want to think of the decisive move from Joy Division to New Order here, too. When they take their plum festival slots in 2017, armed with the ten most robust songs of their career, The xx should prick the skin and touch gently the shoulder of an audience reaching to the back of the field. SELLING POINTS • Over 1M albums scanned, 2M singles, 350M streams • Two gold records - S/T album and ‘Intro’ single • Jamie xx In Colour album 165K EA • SNL performance confirmed for Nov 19, 2016 with host Kristen Wiig. Rerun Jan 28, 2017 • Additional late-night TV appearances throughout 2017 • Print press confirmed in NY Times, Rolling Stone, Vanity Fair, Nylon, Entertainment Weekly and more • Pitchfork Cover Story confirmed for early Jan • 2nd wave of press/media around release • Sirius XM Radio Takeover - week of release • Comm Alt radio campaign in 2017 • Topline festival billing at Coachella + more • Headline US touring April - May 2017 • Massive outdoor visual campaign